How important is the label when you buy wine?
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Angela Tahti
director of ARTSobispo
“If I’m buying wine at a grocery store, the label might draw me in to take a closer look, along with the name and use of language. I’m drawn to color, and I like a label that tells a story.”
Addie Daily
server
“It’s medium important, but I care more about the reputation of the wine. I don’t go for bottles that have pictures of the winery; I like Paco & Lola and Caliza’s Sympatico.”
Miranda Weir
exercise adherence adviser
“I like artistic labels—I’m all about the art. I like Sculpterra Winery’s labels.”
Denny Mynatt
volunteer for the Sierra Club
“I mostly buy Charles Shaw, so that might tell you how important wine labels are to me: They’re not that important. I’ve found over the years that the higher-priced wines don’t taste as good to me.”
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