Developing a festive character in downtown during the X’mas season produces a strong magnet for potential shoppers. A walk around the town, especially in the evenings, shows what is possible.
The question is: Why do some stores refuse to respond to the season? The more stores that cooperate, the greater the potential for heavy sales.
Another question: Why do larger stores, especially chain stores, have very little, if any, decorations in their windows? For the sake of the entire downtown, I urge all businesses to please decorate your windows.
— Allan Cooper – San Luis Obispo
This article appears in Dec 8-15, 2011.
