You want to know exactly how many papers are picked up each week by our readers. So do we.

That's why we work with Verified Audit Circulation.

New Times is audited regularly by Verified through its Northern California office (319 Miller Ave., Mill Valley, CA 94941, phone 415-383-3623). Verified is a national company with rigorous and accurate auditing requirements.

Each week, New Times follows a careful, methodical procedure developed by Verified to assure complete distribution accuracy.

Verified's guidelines require us to monitor our distribution points weekly, making any adjustments that might be needed.

Verified also requires detailed distribution records, including weekly route lists for every distribution point.

Verified maintains monthly updates of route lists for its reference and requires us to supply them with detailed quarterly reports.

Verified conducts regular, on-site audits of our printing, distribution, and financial records to substantiate all data submitted to them.

Verified also conducts visual, on-site audits of how many papers are left at each distribution and how many of the previous week's issue remain. These are random audits conducted quarterly.

And Verified provides us with an annual audit report, which we include in our media kit.

When it comes to getting New Times out to our eager readership each week, we want to know exactly what's going on. And we know you do, too. That's why we work with Verified.