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What's all the HUBbub? 

Among the new additions to ThreadHUB’s inventory are brands like HUF, 10 Deep, Pink Dolphin, Popular Demand, Young and Reckless, Dimepiece, Joyrich, Forte, and Cote de Nuits, many of which are hugely popular with up-and-coming celebrities. The store likewise deals in designer jean brands including Rock Revival, Crooks & Castles, and Dream Monstar while also carrying decidedly non-designer brands like Levi’s. These aforementioned brands span the English-speaking globe from the United Kingdom to Australia while specializing in everything from footwear and socks to hats. Several of these brands, such as the Los Angeles designer company Dimepiece, are exclusively manufactured for women, with “high school moms” as their target demographic. On the contrary, Rock Revival, ThreadHUB’s main brand of blue jeans, can only be found in their rare male sizes.


Despite all of its endeavors into higher-end manufacturers and its change in name, ThreadHUB will continue to carry the underground Radlife brand and still displays certain artifacts of its past life including its mural of deceased East Coast rapper The Notorious B.I.G. clad in Radlife fabrics. Furthermore, while its newfound abundance of merchandise renders the store’s ability to continue its former tradition of hosting DIY hip-hop and dubstep concerts virtually impossible, the store still sells tickets to similar shows at The Graduate including trance performer Markus Schulz. As per before, the ThreadHUB store will be open from 11 a.m. to 7 p.m. on Mondays through Saturdays, and will be closed on Sundays.

For more information on ThreadHUB or any of its diverse selection of brands, email Micaela Hichborn at or call 543-2432.


Fast fact

Got blood? Of course you do. But do you have some blood to spare? If you’re feeling generous The Children’s Museum at the Paso Robles Volunteer Firehouse is playing host to a Blood Drive and Be the Match Bone Marrow Donor Registration April 26, 11 a.m. to 3 p.m. The museum is located at 623 13th St. in Paso Robles, and all donors will receive a free family play pass as well as refreshments provided by Umpqua Bank and Bonita McGonagill. The event is also a benefit for Madelyn Gonzalez, and donations can be made directly to her family via any Golden 1 Credit Union or by visiting For questions about the event contact Jennifer Smith at 238-7432 or email

Contributor Ben Simon compiled this week’s Strokes. Send your business and nonprofit news to

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