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Support the Atascadero Shield Initiative 


The Atascadero Shield Initiative (ASI), sponsored by Oppose Wal-Mart (OWM), has met the required number of valid signatures and is ready to be presented to the City Council, June 24, for certification.

The Council has three options: to adopt the initiative as an ordinance without alteration; to submit the ordinance without alteration, to the voters in November 08; or to order a report by staff and then either adopt or send the measure to the voters in November.

The Shield Initiative sets a 150,000-square-foot cap on commercial retail stores and prohibits the discount superstore retail format with mote than 90,000 square feet of gross sales floor space, where more than 5 percent of the sale floor area is devoted to the sale of non-taxable goods, such as groceries,

Adoption of the Shield Ordinance would bring Atascadero into line with Paso Robles, Arroyo Grande, Santa Maria, and SLO County itself. All have ordinances banning superstores.

The purpose of the Shield Ordinance is to better implement the General Plan by ensuring the long-term economic vitality of Atascadero’s downtown businesses, and protecting the rural, small town character and feel of this unique city. It is a commitment to provide minimal development guidelines to ensure the region’s welfare and prevent the adverse impacts of L.A.-style urbanization.

-- Lee Perkins - Coordinator for Measure D-08

-- Lee Perkins - Atascadero

-- Lee Perkins - Atascadero

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