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Mike Rogers trains the trainers 

The fitness guru returns to the Central Coast

Mike Rogers analyzes his clients like a scientist, treats them like a doctor, and works them as a personal trainer. His service, Elite Performance and Fitness, takes a comprehensive approach to helping clients become physically fit.

Rogers has 15 years of experience in the fitness industry, having earned top certifications from the National Academy of Sports Medicine (NASM). He applies the techniques of NASM’s Optimum Performance Training to guide clients at all levels—from beginners attempting to shed a few pounds, to elite athletes seeking a competitive edge.

He originally moved to San Luis Obispo for college and after graduation, opened a fitness spa downtown and later a fitness studio in Palm Springs. He’s returned to the Central Coast after a six-year hiatus.

Rogers specializes in educating instructors and trainers how to properly assess clients individually and in group settings, toward achieving “the skeletal, muscular, and nervous systems all working together synergistically to achieve pain free movement.” Rogers added, “In reality the synergy can be affected by muscular imbalance and faulty movement patterns brought about by injury, poor posture, repetitive strain, repetitive movement, pattern overload, and inappropriate training technique.”

Only by first carefully observing how clients bend, squat, twist, pull, and push
can trainers recognize imbalances and assign appropriate exercises to correct them, according to Rogers.

Elite Performance and Fitness offers individual and group training, with sessions centering on performance enhancement, corrective exercise, and rehabilitation. Rogers also offers specialized programs for fitness instructors who teach yoga, Pilates, gymnastics, or aerobics. Elite Performance also holds intensive “boot camp” sessions over four to six weeks. See for more information or contact Rogers via

Fast facts

Robert Hall Winery hosted a memorial service on Aug. 17 for Bryan Brady, a beloved member of the production team for five years. His father, Don Brady, has been the winemaker for a decade. The family has requested that donations in Bryan’s name be made to the Boys & Girls Club of North San Luis Obispo County, P.O. Box 3037, Paso Robles 93447 or on-line via

The University of California Cooperative Extension Master Gardeners present the fourth annual Tomato Extravaganza on Saturday, Aug. 21 at the Garden of the Seven Sisters, 2156 Sierra Way in SLO. Taste many types of homegrown tomatoes and basil, purchase your favorite edible plants, and attend seminars by expert growers as well as cooking demonstrations. The name of the event says it all. Call 781-5939 or see

Are you thinking about adopting a feline companion? Stop by Woods Humane Society from 10 a.m. to 4 p.m. on Aug. 21, where the adoption fee for all cats and kittens will be lowered to $21. The fee includes spay/neuter surgery, vaccinations, micro chips, a cat carrier, and a raffle entry for an overnight stay at the Chumash Casino in Santa Barbara County. Have some ice cream, courtesy of Doc Bernstein’s parlor, while meeting a dear new friend. The shelter is located at 875 Oklahoma Ave. in San Luis Obispo. For more information call 543-9316 ext. 19

A convention celebrating anime and Asian culture will be held at the Avila Beach Community Center on Aug. 28. There’ll be live performances, a costume contest, panel presentations, exhibits, and Japanese snacks. For registration information see or call 904-0106

 Get your racket: The Summer Slam tennis match sponsored by Five Cities Tennis Association is coming to Soto Park in Arroyo Grande on Aug. 28 and 29. There’s no charge for spectators. The deadline for competitors’ entries is Aug. 23. Call Ron Pellegrini at 474-4756.

Intern Jack Johnson compiled this week’s Strokes and Plugs. Send your nonprofit and business news to

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