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How important is the label when you buy wine? 

click to enlarge Angela Tahti

Angela Tahti

director of ARTSobispo

“If I’m buying wine at a grocery store, the label might draw me in to take a closer look, along with the name and use of language. I’m drawn to color, and I like a label that tells a story.”

click to enlarge Addie Daily

Addie Daily


“It’s medium important, but I care more about the reputation of the wine. I don’t go for bottles that have pictures of the winery; I like Paco & Lola and Caliza’s Sympatico.”

click to enlarge Miranda Weir

Miranda Weir

exercise adherence adviser

“I like artistic labels—I’m all about the art. I like Sculpterra Winery’s labels.”

click to enlarge Denny Mynatt

Denny Mynatt

volunteer for the Sierra Club

“I mostly buy Charles Shaw, so that might tell you how important wine labels are to me: They’re not that important. I’ve found over the years that the higher-priced wines don’t taste as good to me.”


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