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Grill masters 

Sometimes you've just got to believe the hype. When everyone told Brian and Nancy Stein that they should open a restaurant, they actually decided to go for it! As owners of Stein's Deli in Atascadero and Stein's BBQ & Catering, the couple already had its finger on the pulse of what the public was hankering for (more barbecue sauce and wet-naps). When the perfect location came up in Downtown Paso Robles, they decided to open shop and throw some ribs on the smoker with help from their kids. Stein's BBQ Company will serve up all the meaty mouthfuls you'd expect from a true blue Central Coast joint, including Santa Maria-style tri-tip, pastrami sandwiches, ale-basted chicken, pulled pork, ribs, and an array of house-made sides (plus, fans of the deli will be happy to know that some of their old favorites will be available as daily specials). When you've been winning awards and adoration for your barbecue for three decades, you'd be crazy not to open a restaurant.

Stein's BBQ Company is located at 1240 Park St.; a grand opening celebration is slated for Nov. 8 from 11 a.m. to 9 p.m. Δ

Hayley Thomas Cain likes extra barbecue sauce, always. She can be reached at hthomas@newtimesslo.com.

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