The Central Coast Ag Network kicks off a new campaign on February 24 at The Range restaurant in Santa Margarita to support local agricultural producers by raising consumer awareness. The group will be unveiling the “Central Coast Grown� label, a way to identify locally grown goods. The effort is designed to help agricultural producers highlight their products and to help consumers make informed buying decisions.
 According to a press release, advantages include keeping dollars in the local economy, helping local farmers and ranchers — which helps preserve local heritage, buying fresh food, and helping the environment by reducing “food miles,� the distance food has to travel to get to the plate.
 For more info check out www.centralcoastgrown.com or go to The Range restaurant in Santa Margarita between 11:30 a.m. and 1:00 p.m. February 24.