Friday, September 19, 2014     Volume: 29, Issue: 8
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New Times / Strokes & Plugs

The following article was posted on March 26th, 2014, in the New Times - Volume 28, Issue 35 [ Submit a Story ]
The following articles were printed from New Times [newtimesslo.com] - Volume 28, Issue 35

Introducing Mutt Couture: Not your average collar

BY LAREINA GAMBOA


POOCHIE
You don’t have to pay designer prices for a designer collar.
PHOTO COURTESY MUTT COUTURE

Tired of those boring old nylon collars and leashes purchased from big-box stores that fall apart and shred just after a short time? Want something with just a little more of a designer look to it without overpaying? And don’t forget about comfort for your furry best friend. Introducing, Mutt Couture. And no, we’re not talking about outfits or bejeweling your dog’s collar. These are custom-designed, hypoallergenic, leather dog collars and leashes with a spin.

Mutt Couture, owned by Josh Herman, has 27 different styles of collars to choose from, as well as a selection of leashes and tags. Though Mutt Couture was founded in 2011, and has had an online presence since 2012, it’s always nice to see and feel a product before it’s purchased, and that’s just what the new storefront is for.

Herman originally began his work in 2006 with designing guitar straps, which are still in production but not as prominent. And the inspiration to start designing and producing dog collars came from his now 3-year-old, bulldog Zeus. Trying to find not just a decent collar for Zeus, but one that wasn’t dull, was a huge task.

“They are all nylon with a cheap plastic clip. They’re crap, and not cool at all,” Herman said.

That’s when he decided to venture into creating his own collar. With the help of Andrew Dibbern on the technical side, who helped make sure collars are hypoallergenic and provided support with online orders, and Brian Bremmer, helping with the all around edgy feel to the designs, Herman opened the storefront right next door to his Chop Shop parlor.

“It’s the perfect location that came together. I can cut hair while keeping an eye on the shop,” Herman said.

Yes, Herman is a busy guy, but he doesn’t seem to be stressed at all when he took a little time to talk. He’s had The Chop Shop open since 2010, and has been in his current location since June 2012. Both The Chop Shop and Mutt Couture give off a cool but relaxed and welcoming vibe. Zeus is even there to welcome you in and is the main model on their postcards and sign out on the sidewalk.

Though the Mutt Couture shop may seem small, it doesn’t take much space to display dog collars and leashes, so it doubles as their warehouse. In the shop you can see the different designs and styles of collars and leashes they offer, everything from a simple, sleek black collar, to some with studs, eyelets, flannel, denim, camouflage, and a variety of animal print and skin designs. Have the designer look without the pricey guilt; even the most expensive collar is still under $40.

They’re even happy to help you fit your dog. In the Mutt Couture, and online, there is a fitting chart to help you pick out the right collar length for your pet. Use a measuring tape, slide two fingers underneath it so the collar won’t be too snug, and once you’ve figured out the length, pick out your desired width and pattern.

Do they plan on expanding? Without a second’s hesitation, Herman responded with an enthusiastic yes. They’re already working with Farm Supply, and hope to add Lemos Feed and Pet Supply for places to pick up Mutt Couture items.

See what Mutt Couture collars and leashes will best fit your pet at 973 Foothill Blvd., Suite. 105. They’re open Tuesday through Friday from 11 a.m. to 5 p.m., Saturday and Sunday from 11 a.m. to 6 p.m., and closed Mondays. Or give them a call at (855) 469-6888. You can even like them on Facebook and follow them on Instagram. And don’t forget, once you’ve picked out a collar and leash at the Mutt Couture, you can head next door and have Josh cut and style your hair at The Chop Shop.

 

Fast fact

Early registration for 2014 SLO Concours ends April 8. Register your antique, classic, or unique vehicles and show them off at the Madonna Inn on the weekend of June 6 to 8. All proceeds benefit Hospice SLO; to learn more about the event visit sanluisobispoconcours.com or call Hospice SLO at 544-2266.

 

Intern Lareina Gamboa compiled this week’s Strokes. Send your business and nonprofit news to strokes@newtimesslo.com.