It’s beer fest time, for better or for worse.
In anticipation of every festival season, the travel and lifestyle media begin regurgitating features about the growth of the craft brewing industry. The formula calls for the selection of a particular style or region gaining popularity. Everything always manages to look groundbreaking in this 7,000-year-old endeavor.
While effective at driving festival attendance, the Sunset crowd’s narrative ignores the fact that the craft brewing industry crashed about 13 years ago. It came... [ Read Article ]
