Tuesday, August 4, 2015     Volume: 30, Issue: 1

Weekly Poll
What’s your biggest problem with local news outlets?

They’re a bunch of liberal freedom-takers.
Why can’t our national press be this upstanding?
They should focus less on themselves, and more on the outside world.
No one ever calls me for comment.

Vote! | Poll Results

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Special Features
Search or post SLO County food and wine establishments

New Times / News

Cover Story

Image makers: The art of wine branding and labeling

All wine labels share one common purpose: They’re trying to sell wine. But the art of creating an effective wine label goes far beyond simple marketing. Wine labels can tell a story, communicate ideas, and create brand recognition that turn wine drinkers into loyal customers.  About 330 million cases of wine are sold annually in the U.S., and every one of those bottles has a label on it. Someone somewhere designed each and every one of those labels. What thoughts went into it? What was the designer trying to communicate? And ... [ Read Article ]